Cliff Kuang: The Untold Story of Design Thinking
“Design thinking” has wormed its way into fields ranging from heavy manufacturing to high technology. But how was design thinking invented? So far, the story has been incomplete, muddled, or, even worse, boring. In this talk, award-winning design journalist Cliff Kuang will read a chapter from his book User Friendly, which is forthcoming from Farrar, Strauss, and Giroux. He’ll reveal a largely forgotten history, involving the terrors of Communism and the hippie idealism of 1960s California. Image: John E. Arnold circa 1955, showing prop used in Arcturus IV case study for Creative Engineering course.
Cliff is the head of digital product at Fast Company, where he works on UX and product strategy. Previously, he was design editor at both WIRED and Fast Company, where he was founding editor of its influential spinoff site, Co.Design. In the course of his ten-year career covering design and technology, he’s edited or written over 5,000 articles.
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