SVA MA Design Research

SVA MA Design Research, Writing & Criticism1 is a one-year graduate program2
devoted to the study of design, its contexts & consequences.
Our graduates have gone on to pursue research-related careers in publishing, education, museums, institutes, design practice, entrepreneurship, & more.3

  1. Formerly known as D-Crit
  2. About the program
  3. Applications accepted on a rolling basis. All successful candidates awarded a significant scholarship!
SVA MA Design Research

136 W 21st St, 2nd Floor

New York, NY 10011

e.

[email protected]

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@dcrit

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(212) 592-2228

Reading – SVA MA Design Research

Olivia Coetzee

Reading

“In reality, the activity of reading has on the contrary all the characteristics of a silent production: the drift across the page, the meta-morphosis of the text effected by the wandering eyes of the reader, the improvisation and expectation of meanings inferred from a few words, leaps over written spaces in an ephemeral dance. But since he is incapable of stockpiling (unless he writes or records), the reader cannot protect himself against the erosion of time (while reading, he forgets himself and he forgets what he has read) unless he buys the object (book, image) which is no more than a substitute (the spoor or promise) of moments “lost” in reading. He insinuates into another person’s text the ruses of pleasure and appropriation: he poaches on it, is transported into it, pluralizes himself in it like the internal rumblings of one’s body. Ruse, metaphor, arrangement, this production is also an “invention” of the memory. Words become the outlet or product of silent histories. The readable transforms itself into the memorable: Barthes reads Proust in Stendhal’s text;28 the viewer reads the landscape of his childhood in the evening news. The thin film of writing becomes a movement of strata, a play of spaces. A different world (the reader’s) slips into the author’s place.”

You, the viewer, have just “drifted across” this chosen and curated excerpt from the general introduction to The Practice of Everyday Life by Michel De Certeau. Reading is about playing with spaces, forgetting oneself and about reading but actually seeing the story, seeing through words and then eventually forgetting again. Reading about reading about reading…