Ajay is a strategic design researcher who helps enterprise and startup teams uncover and develop unique innovation opportunities. She applies systems thinking, ecological sciences, anthropology and design approaches to find hidden customer needs, visualize complex problem spaces and test potential solutions. Since 2000 she has worked for American and British design firms including Razorfish, HUGE, Adaptive Path and Flow Interactive, where she developed product & service strategies for CNN, MTV, Lionsgate Films, Center for Foreign Relations, TD Ameritrade and ADP. Her studies take place in settings as diverse as hedge funds, universities, hospitals, stock trading floors, comic conventions, news rooms and private homes in the US, the UK, and Japan
She has taught customer discovery and Lean Launchpad at New York University and the School of Visual Arts, participated in an ItoEn Chakathon, mentored startups and coached winning teams to secure funding. In 2016 she studied the Japanese startup ecosystem and delivered her findings at HackOsaka 2017.