SVA MA Design Research

SVA MA Design Research, Writing & Criticism1 is a one-year graduate program2
devoted to the study of design, its contexts & consequences.
Our graduates have gone on to pursue research-related careers in publishing, education, museums, institutes, design practice, entrepreneurship, & more.3

  1. Formerly known as D-Crit
  2. About the program
  3. Applications accepted on a rolling basis. All successful candidates awarded a significant scholarship!
SVA MA Design Research

136 W 21st St, 2nd Floor

New York, NY 10011

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[email protected]

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@dcrit

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(212) 592-2228

Kathryn Henderson – SVA MA Design Research

Kathryn is interested in the convergence between design and pop-culture, and is determined to entice and convince even the biggest skeptics that design, is in fact, important. Formally trained as a Graphic Designer at Rochester Institute of Technology, somewhere along the line she switched gears from creating to observing and documenting. She then set her sights on a Master of Fine Arts in Design Criticism, graduating from the program in May 2010. She have been working as an eclectic creative chameleon ever since, applying her diverse skills to projects with Pentagram Design, Huge Inc., Canary and Invisible North, among others. She has also co-authored a book, Typography Referenced, for Rockport Publishers, and has contributed to various sites including Complex Magazine.

Currently she is running her own studio, Hondo Creative, an agnostic creative studio that specializes in strategy-led design and content development, with a focus on marketing and branding.

The elevator pitch: By taking an analytic and strategic approach to creative, Hondo Creative is able to bridge the gap between business challenges and creative solutions, regardless of the media. Our expertise spans from branding, to digital, to experiential design, and everything in-between. We believe that good design strategy shouldn’t be pigeon-holed, and that proper empathy for both audiences and businesses, coupled with a deep understanding of the design process, can create endlessly successful creative business solutions. We have worked with both in-house and for agencies, our clients include: Pentagram Design, Canary, Loma Vista Records, Beggars Records, Rubenstein Tech and Decker Design, among others.

www.hondocreative.com

Selected Research & Writing