Gary Hustwit is an independent filmmaker based in New York and London. He has produced eight feature documentaries, including the award-winning I Am Trying To Break Your Heart about the band Wilco; Moog, the documentary about electronic music pioneer Robert Moog; and an experimental feature film with the band Animal Collective. Hustwit worked with punk label SST Records in the late-1980s, ran the independent book publishing house Incommunicado Press during the 1990s, was Vice President of the media website Salon.com in 2000, and started the indie DVD label Plexifilm in 2001. In 2007 he made his directorial debut with Helvetica, a documentary about graphic design and typography. The film marked the beginning of a design film trilogy, with Objectified, about industrial design and product design following in 2009. Urbanized, about the design of cities, premiered at the Toronto International Film Festival in September 2011. The films have been broadcast on PBS, BBC, HBO and television outlets in 20 countries, and have been screened in over 300 cities worldwide. Hustwit was nominated for an Independent Spirit Award for Helvetica.