SVA MA Design Research

SVA MA Design Research, Writing & Criticism1 is a one-year graduate program2
devoted to the study of design, its contexts & consequences.
Our graduates have gone on to pursue research-related careers in publishing, education, museums, institutes, design practice, entrepreneurship, & more.3

  1. Formerly known as D-Crit
  2. About the program
  3. Applications accepted on a rolling basis. All successful candidates awarded a significant scholarship!
SVA MA Design Research

136 W 21st St, 2nd Floor

New York, NY 10011

e.

designresearch@sva.edu

t.

@dcrit

p.

(212) 592-2228

Eva Hagberg, “When Eero Met his Match” – SVA MA Design Research

Eva Hagberg, “When Eero Met his Match”

Please join us in our department for an in-person conversation with Eva Hagberg on her new book, When Eero Met his Match.

Aline B. Louchheim (1914–1972) was an art critic on assignment for the New York Times in 1953 when she first met the Finnish-American architect Eero Saarinen. She would become his wife and the driving force behind his rise to critical prominence. Eva Hagberg’s When Eero Met His Match: Aline Louchheim Saarinen and the Making of an Architect (Princeton University Press) delves into archives of the couple’s personal correspondence to reconstruct the early days of their thrilling courtship and traces Louchheim’s gradual takeover of Saarinen’s public narrative throughout the 1950s, the decade in which his career soared to unprecedented heights.

 

Drawing on her own experiences as an architecture journalist and later as a publicist for architects, Hagberg paints an revealing portrait of Louchheim while dissecting the inner workings of a media world that has always relied on secrecy, friendship, and the exchange of favors. She describes how Louchheim codified the practices of architectural publicity that have become widely adopted today, arguing that, without Louchheim as his wife and publicist, Saarinen’s work would not have been nearly as well known.

6:30-7:15pm Presentation by Eva Hagberg and conversation with DCrit program chair Molly Heintz.

7:15-7:30pm Discussion with audience.

7:30pm Reception in studio.

Masks and proof of full vaccination/booster with ID are required to enter building.

Seating for this event is limited. RSVP to reserve your seat!

Image: Aline Saarinen holding the book Eero Saarinen On His Work, Box 2 Folder 13, Aline and Eero Saarinen Papers, 1906-1977, Archives of American Art, Smithsonian Institution.

Eva Hagberg is a design critic, historian, and author. She has taught architectural and art history at UC Berkeley and Columbia, and is the author of the critically-acclaimed memoir How To Be Loved, as well as When Eero Met His Match. She lives in Brooklyn.