SVA MA Design Research

SVA MA Design Research, Writing & Criticism1 is a one-year graduate program2
devoted to the study of design, its contexts & consequences.
Our graduates have gone on to pursue research-related careers in publishing, education, museums, institutes, design practice, entrepreneurship, & more.3

  1. Formerly known as D-Crit
  2. About the program
  3. Applications accepted on a rolling basis. All successful candidates awarded a significant scholarship!
SVA MA Design Research

136 W 21st St, 2nd Floor

New York, NY 10011





(212) 592-2228

Phillip Tiongson, “Invention and Intention: Building Experiential Stories” – SVA MA Design Research

Phillip Tiongson, “Invention and Intention: Building Experiential Stories”

Designing for interaction is a moving target. Moore’s law speaks to the massive disruptions to hardware, software, and the information networks around us. As a result, what barely worked yesterday becomes the assumption of today—and tomorrow’s cliche. Potion, a New York-City based interaction design firm, finds inspiration in this state of constant flux. For clients ranging from the Tenement Museum and the Museum of Science and Industry, to Maharam and the Albers Foundation, Potion builds interactive experiences using the different expertise and perspectives of its many collaborators. Phillip Tiongson will discuss some of his firm’s most fruitful collaborations at the intersection of design, architecture, narrative, and computation.

Phillip Tiongson is the principal and a founder of Potion, a design studio dedicated to creating smart, delightful interactions in all forms, from iPad apps to large-scale interactive installations. Tiongson studied at the MIT Media Lab, under the mentorship of John Maeda and Glorianna Davenport, before earning an MFA in Film Directing at Columbia University. Tiongson has worked in the software industry, including at IBM’s Advanced Internet Technology Group, where he was awarded two US patents for his innovative approaches to interface design. With Potion, Tiongson aims to create experiences that bring the craft of storytelling together with the tools of a software engineer.