Designing Sex, Death, and Survival
In April 2016, BusinessWeek invited Ida Benedetto to present her insights on the power of experience design at its annual design conference. She used the opportunity to reflect on recent the research into the fringes of transformative experiences that included adventures with sex party purveyors, funeral directors, and wilderness guides. Ida opened her talk discussing what zombies tell us about ourselves and ended by inviting the entire audience to take each other’s pulse. Have a look and see how this presentation on the intersection of risk-taking and intimate experiences unfolded!