How to Pronounce Design in Portuguese: Brazil Today
Alum Frederico Duarte’s first major exhibition as curator, “Como se pronuncia design em português: Brasil Hoje,” opens September 23rd, 2017 at the Museu do Design e do Moda in Lisbon.
Frederico began researching Brazilian contemporary design as a student at SVA Design Research in 2009 and this show is the largest manifestation of his research to date.
The show runs until December 31st, 2017 so if you’re in Lisbon, check it out!
Portuguese and Brazilians share the same language but also the same foreign word: design. The accent may change, but this word, pronounced untranslated on both sides of the Atlantic, has many declinations and multiple interpretations. What do we mean, when we speak of design? In 2015, MUDE presented in the exhibition “como se pronuncia design em português?” more than 200 interpretations of this word, defined by Portuguese designers for over a century.
Two years later, MUDE presents now 100 approaches on design expressed by twenty-first-century Brazilian designers. Fifty of these approaches are books written about design in Brazil and Brazilian designers, which may be read and bought in the bookstore at the centre of the exhibition. By facilitating the access to a significant sample of editorial production about design in Brazil, this bookstore provides a unique and groundbreaking service to the Portuguese community of designers and those interested in the theme.
In the exhibition are also presented fifty projects that explore the plurality of this discipline, showing how design has been used in contemporary Brazil to promote but also to question issues of progress, consumption, identity, heritage, citizenship or protest.Together, these 100 approaches, – which include a university of indigenous knowledge, shower gel packs, a materioteca [place where different materials are presented], a public transport map, a family of lamps, two games on violence and corruption in Rio de Janeiro, an electronic bracelet and a dystopian view of Brazil in the future – they highlight the uniqueness and complexity the act to design for the Brazilian people, society, market or territory ultimately is. They also stress the universal reach of the design performed in Portuguese language. http://www.mude.pt/exposicoes/futuras