SVA MA Design Research

SVA MA Design Research, Writing & Criticism1 is a one-year graduate program2
devoted to the study of design, its contexts & consequences.
Our graduates have gone on to pursue research-related careers in publishing, education, museums, institutes, design practice, entrepreneurship, & more.3

  1. Formerly known as D-Crit
  2. About the program
  3. Applications accepted on a rolling basis. All successful candidates awarded a significant scholarship!
SVA MA Design Research

136 W 21st St, 2nd Floor

New York, NY 10011





(212) 592-2228

Room for Creativeness? – SVA MA Design Research

Jiwon Woo

Room for Creativeness?

Do we know more or less through the camera? Walter Benjamin, in his essay about Mechanical Reproduction of Art, states that the painter illustrates the subject very gently in a way that painter keeps certain distance between one’s viewpoint and the surface of the object.

But in case for cameraworker–the one who operates such mean of mechanical reproduction–one acutely penetrates right through the subject. In other words, one does not necessarily keep certain distance between his camera’s lens and the surface of the object of filming. Through freedom of manipulation in such distance, speed, and space, cameramen or director is able to depict more realistically. By applying special effects on top of freedom in filming, one can even draw drama out of just any ordinary subject. The confusion of reality and uniqueness of subject can be created here.

As a matter of fact, the reality we see that is produced by the work of camera is what director believe in as a reality. By providing more information with advanced methods of reproduction—editing and different camera functions—such form of art (film) maybe earns and builds credits from public enough that creates setting that make publics to automatically believe that whatever they see on screen is what they want to see. And this is how exactly the producer wants from one’s work and from public/audience.

So, watching things through camera is somewhat paradoxical that we see more information, but in limited direction guided by producer/director. When creators like painters keep their reasonable distances between their work and the subject, there was also more space for audiences to have different interpretations and imaginations for the work of art. It is only fair result to expect when mechanical reproduction’s development situates creators in a place where they closer and closer access to subject of work of art. For results, there’s not much room left for us to think in our own ways, and create imagination of our own. It is exactly like how fast text messages changed us to be less sentimental compared to the ages of sending and waiting for letters to each other for communication.

By camera, we are situated too close and limited to the subject of art that there’s no room for our own brain to imagine and interpret in our own words. When imagination and independent thinking is very base of creative thinking, maybe the forms of arts that we have too much access to the subject matter wouldn’t really help to creativeness.