Before moving to New York and enrolling at SVA, Amelie was worked as a design and creative industries editor at the Austrian daily Die Presse and as the deputy editor-in-chief of its weekly supplement Schaufenster for five years. Znidaric has also worked for other print media in her hometown Vienna, for the Austrian Broadcasting Corporation, the Austrian office of the humanitarian organization Care, and several public relations agencies. She has a master’s degree in business administration and a strong dislike for financial charts.