Cassandra Gerardo is a New York based graphic designer and art director. It was during an undergraduate lecture on the semantics of a Dyson vacuum when she realized she enjoyed analyzing all forms of design. Cassandra became a designer not solely to make beautiful products, but to create designs that serve a greater purpose.
During her graduate studies she focused on social media, examining the impacts of Instagram’s design on users’ digital identities. Other projects include researching the history of pre-digital social media in New York at the turn of the twentieth century, and analyzing the cultural theory behind Instagram ephemera from selfie sticks to Instagram spaces. She is the recipient of the 2017 Monotype Scholarship for Excellence in Design Criticism.
She is proud to be a part of D-Crit’s alumni and collaborate with fellow designers, researchers, and writers. She mentally fixes the kerning everywhere.