Story is at the core of everything Deena does.
After a career as camera person in both Hollywood and Scandinavia, Deena pursued a degree in Industrial Design at Pratt Institute where she focused her talents on the interpretive storytelling techniques inherent in design. Ensuring that the wider aims of a project aren’t lost in translation, Deena collaborates with cross-disciplinary specialists to produce immersive exhibitions, live events, and media projects such as a series of fourteen 4-hour films for Marina Abramoviç and experiential marketing campaigns for Hendrick’s Gin. Having served as Managing Editor for MATTER Magazine and written for several design journals, Deena’s work delves deep into the backstories of some of the most pertinent topics in architecture, design, and urban planning.
Deena is endlessly fascinated with the personal and cultural forces at play when a visionary dares to improve something.