Lynda Decker is creative director of her firm, Decker Design, and works with some of the world’s most admired companies on corporate communications and brand initiatives. Concurrent with establishing her business, Lynda took up surfing, finding renewal in its physicality. Through D-Crit, she has integrated many of her interests, working on numerous multi-platform projects, including podcasting, researching infrastructure in New York City, and scripting a video about a Saturday afternoon in Central Park. Her essay on the idiosyncrasies of working in the building where Edith Wharton was born was published by The Mount, the blog for the Edith Wharton Foundation. Her D-Crit research examines Southern California surf culture in post-war America, and explores myth-making and the influence of regionalism on design—particularly in New York’s nascent urban surf community. Lynda now incorporates critical thinking and writing into her firm’s methodology, to improve the way large organizations approach their design initiatives.