
Sarah Froelich
SVA MFA Design Criticism (2010)
Sarah’s academic training in design criticism, architecture, and the history of art has allowed her to explore a variety of professional roles, from product writing and event planning to architecture and jewelry design. She’s lived in Chicago and New York City, and recently returned to her hometown of Cincinnati and has settled in south of the Ohio river, in Covington Kentucky. At the moment, Sarah thrives on researching everything, from design history and product design to consumer trends and food culture. By day, you can find her writing copy for the Grandin Road and Frontgate brands; by night, riding her scooter, cooking up feasts in her Covington kitchen, and making plans for upcoming camping and buying trips.