Sigridur Sigurjónsdóttir is a former Professor of product design at The Iceland Academy of the Arts (2005–2012). She graduated from Central Saint Martins College of Art and Design in London in 1999 where she carried out a research on digital artifacts and personal space. Following her studies she worked on cultural localization for digital products in Amsterdam and later as an application designer for cross platform technology projects in London. Sigridur has lead a project at the Iceland Academy of the Arts called Designers and Farmers. This was a four year research project that involved collaboration between Icelandic farmers, designers, food scientists and chefs. The aim was to create unique products and new traditions with local food that would increase the value of the farmers raw material. Three products are already on the market.
In 2010 Sigridur founded SPARK DESIGN SPACE in Reykjavík. Spark is a platform for excellent design projects with a focus on local initiatives and startups. SPARK springs out of The Iceland Arts Academy, one of Spark’s role is to facilitate projects, which had only made it to the state of prototypes. These could now find a venue to be completed and promoted. In 2012 Sigridur left the Academy to focus on Spark.
Special personal interests: riding, skiing, hiking, fishing and food.